New York-based Van Leeuwen Ice Cream is expanding its presence in Hudson County with a second location, set to open in Hoboken. The newest store will be situated at 537 Washington Street, in the space previously occupied by Glosslab. This marks the brand’s latest expansion in the region, following the opening of its first Hudson County shop in Jersey City this past August.
Hoboken’s New Sweet Spot
On November 20, 2024, The Hoboken Girl confirmed rumors of Van Leeuwen’s arrival when a reader tipped the site off about the new location. A quick check of the brand’s website verified the news, listing the Hoboken address at 537 Washington Street, the former Glosslab space, which closed in November 2023 for the “foreseeable future.”
Though specific details about the Hoboken store are scarce, the HG team has reached out to Van Leeuwen for additional information, promising updates as soon as they become available.
Van Leeuwen’s Growing New Jersey Footprint
This will be Van Leeuwen’s second location in Hudson County. The brand opened its first Hudson County shop in August 2024 at 347 Grove Street in Jersey City. Van Leeuwen also operates a store at the American Dream Mall in East Rutherford.
A Legacy of Quality and Creativity
Founded in 2008 as a food truck by brothers Pete and Ben Van Leeuwen and Laura O’Neil, Van Leeuwen Ice Cream is known for its artisanal approach to frozen treats, focusing on high-quality ingredients. Ben Van Leeuwen’s passion for ice cream began in his youth when he spent summers working on an ice cream truck. Today, the brand has become a go-to destination for both classic and innovative flavors.
In addition to traditional dairy options, Van Leeuwen is beloved for its vegan offerings, which include flavors like vegan cookies and cream caramel swirl and vegan strawberry shortcake. The brand’s vegan selections cater to a variety of dietary preferences, with three different bases—coconut milk, oat milk, and cashew milk—ensuring that even those with dietary restrictions can enjoy a sweet treat.
Joining Hoboken’s Ice Cream Scene
Van Leeuwen will add to Hoboken’s growing list of ice cream shops along Washington Street. Other popular spots include Morelia Paletas at 932 Washington Street, Jun’s Macaron Gelato at 410 Washington Street, and Maroons Creamery at 1122 Washington Street, which opened earlier this year.
As more information about Van Leeuwen’s opening becomes available, The Hoboken Girl will provide updates.
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