When it comes to the beloved products at Trader Joe’s, uncovering the brands behind the store’s most popular items often requires some serious detective work. A prime example is Trader Joe’s Speculoos Cookie Butter Ice Cream, which has become a fan favorite — and, notably, is even one of NFL star Travis Kelce’s top treats. The mystery surrounding the ice cream’s true origins, however, is one that has sparked considerable online debate.
A Reddit user with the ironic handle “dont_listen2me” suggests that Pierre’s Ice Cream Company may be the mastermind behind this indulgent dessert. However, this theory is far from confirmed, as some point to another potential partner, Double Rainbow, as a possible supplier for the ice cream.
The truth behind Trader Joe’s partnerships is notoriously difficult to uncover, as the company is known for its secretive approach to outsourcing. SF Gate reached out to the retailer for comment, but received no response, and other sources reported that businesses are prohibited from discussing their outsourcing agreements publicly. This makes it almost impossible to trace the exact suppliers of Trader Joe’s popular products.
Despite the mystery surrounding the ice cream’s creation, the combination of cookie butter and ice cream has been a hit among customers, with glowing reviews across the board. While it’s unclear who is responsible for producing this beloved treat, fans can rest assured that whichever company is behind it adheres to high-quality production standards.
As for Pierre’s Ice Cream Company, it sets itself apart by producing all of its own desserts. With a wide variety of 75 flavors, Pierre’s also manufactures numerous private-label ice creams, which are sold under different brand names. This consistency in both recipes and production contrasts with Trader Joe’s more outsourced approach. Experts suggest that identifying similarities in taste profiles could offer clues about Trader Joe’s secret suppliers, as each manufacturer leaves a distinct impression on the product.
While neither Trader Joe’s nor Pierre’s ranks among the top ice cream brands in terms of prestige, both offer affordable treats with competitive prices. Both are also known for their creative flavor innovations. For instance, Pierre’s “Everything But The Kitchen Sink” ice cream has earned praise, and Trader Joe’s Ube Ice Cream made waves when it debuted in 2019. Despite being lesser-known, Pierre’s has found its place in ice cream discussions on forums like Reddit.
At the end of the day, while the origin of Trader Joe’s Speculoos Cookie Butter Ice Cream remains a mystery, one thing is clear: it’s a treat worth indulging in. Whether it’s from Pierre’s, Double Rainbow, or another supplier, customers continue to enjoy it, proving that sometimes the mystery behind a product is part of the fun. So, why not host your own taste test and see if you can crack the code? Regardless, it’s hard to go wrong with a tub from either Trader Joe’s or Pierre’s.
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