As Dry January gains momentum, participants abstaining from alcohol can now indulge their sweet tooth guilt-free, thanks to Halo Top’s innovative new offering. According to a survey conducted by the popular ice cream brand, over 80% of Dry January participants develop a heightened craving for sweets, with 40% specifically craving ice cream more often when not drinking. In response, Halo Top has introduced limited-edition Swap Kits, featuring rebranded versions of four iconic flavors paired with custom bowls and spoons, designed to satisfy those sugar cravings while aligning with healthier lifestyle goals.
Ryan Roznowski, Halo Top’s Director of Brand Marketing, explained the inspiration behind the campaign: “Halo Top has always been about carefree indulgence, encouraging our fans to live life to the fullest. When we learned that Dry January often leads to intense cravings for sweets, we knew there was a fun way we could step in and help. Our light ice cream is lower in calories, lower in sugar, and is a good source of protein, so Halo Top fans can feel free to indulge – especially if they are looking for something to stand in for their glass of wine or nightcap.”
To create the perfect alcohol-free alternatives, Halo Top collaborated with a certified sommelier and alcohol flavor expert. Each flavor in the Swap Kits has been carefully crafted to mimic the tasting notes of popular alcoholic beverages, offering a satisfying substitute without the alcohol, sugar, or excess calories. Here’s a breakdown of the flavor swaps:
Halo Top Strawberry (Pinot Noir): Bright, red fruit flavors evoke aromatic flowers like red roses and hibiscus, making it an ideal choice for red wine lovers.
Halo Top Chocolate Caramel Brownie (Old Fashioned): This flavor captures the depth of a classic whiskey cocktail, with notes of caramelized brown sugar and dark chocolate.
Halo Top Sea Salt Caramel (Reposado Margarita): A salty-sweet treat that replaces a salt-rimmed margarita, featuring notes of toasted oak, caramel, and savory sea salt.
Halo Top Cookies & Cream (Creamy Espresso Martini): A creamy, cold alternative to a winter favorite, with high notes of dark chocolate and a silky-smooth finish.
The Swap Kits are not only delicious but also stylish, featuring two custom-crafted bowls with gold rims to match Halo Top’s signature lids, along with two gold spoons. Priced at $3.60 to celebrate the fact that each pint contains 360 calories or less, the kits are available for purchase online at HaloTopDryJanuary.com.
Roznowski emphasized the brand’s commitment to supporting its customers’ New Year’s resolutions: “When we saw that Dry January led people to crave sweets, it was clear that Halo Top could play a supporting role for our fans who are striving to start the new year on a positive note. As the leading better-for-you ice cream brand, our one-of-a-kind kits are designed to support ice cream lovers everywhere, offering delicious, high-quality alternatives that help them stay on track without sacrificing their resolutions.”
With its clever flavor swaps and stylish presentation, Halo Top’s Swap Kits are poised to become a must-have for Dry January participants looking to satisfy their sweet cravings in a healthier, more indulgent way.
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