Beechdean has announced a new collaboration with the Sidemen, a popular British YouTube collective, to launch their SIDES ice cream range into retail. The move comes after overwhelming demand for the ice creams from the group’s restaurant customers.
SIDES, best known for its high-quality fried chicken, saw its ice creams gain significant popularity since their debut in December 2024. Initially introduced as part of the restaurant’s festive menu, these indulgent ice creams, featuring chunks of cake and rich sauces, have also been used in SIDES’ signature milkshakes.
The core SIDES ice cream range includes four flavours: Cookie Dough Core, Chocolate Millionaire’s, Salted Caramel Cake, and Chocolate Brownie Fudge Cake. Both the Salted Caramel Cake and Chocolate Brownie Fudge Cake varieties are now set to hit retail shelves, with listings in Iceland beginning February 11th.
Produced exclusively for the Sidemen by Beechdean at its Cheshire-based facility, the ice cream is crafted by one of the UK’s leading manufacturers, renowned for its high-quality dairy products since 1989. Beechdean’s family-run factory, capable of producing up to 18,000 litres of ice cream per hour, is the largest family-owned ice cream manufacturer in the country.
Andrew Howard, Beechdean’s co-founder and managing director, commented on the partnership: “The Sidemen are evolving from being the hottest group in the creator economy to one of the UK’s leading FMCG brand-builders. We’re thrilled to partner with them on this exciting new range, blending our expertise with their passionate fan base.”
The Sidemen, including influencers like KSI, Miniminter, Zerkaa, and Vikkstar123, have already made waves in the FMCG sector with other ventures, such as premium vodka brand XIX and the popular BEST Cereal. Their ice cream launch comes amid growing interest in SIDES’ unique offerings, particularly the Marshmallow Cake ice cream, which has generated a lot of buzz among restaurant customers.
Gordon McDermott, food director at SIDES, shared his excitement about the retail launch, noting, “The response to our ice creams has been phenomenal. Fans have been purchasing tubs as if they were in a shop, taking them home for their freezers. It’s clear that there’s huge demand, and Beechdean’s ability to keep up with that has been amazing.”
Beechdean, known for producing luxury ice cream served at venues like The Royal Albert Hall and Cunard Cruises, is optimistic about the potential of SIDES ice cream in the retail market. Howard added, “The Sidemen bring unmatched energy and ambition, and with our award-winning ice cream, we’re excited for what lies ahead for this brand.”
The partnership signals a major shift in the UK ice cream industry, with the Sidemen’s innovative approach and Beechdean’s expertise poised to capture significant retail demand.
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