Los Angeles, CA – Mr. Charlie’s, a pioneering plant-based quick-service restaurant known for its creative vegan offerings, will commemorate its third anniversary at its flagship location on La Brea Avenue in Los Angeles on Friday, February 14. The celebration includes the launch of a unique fast-food item: “Mr. Fluff-Head,” a plant-based vanilla ice cream made from potatoes and topped with Mike Tyson’s signature “Mike’s Bites” chocolate ear.
In an exciting twist, this launch makes Mr. Charlie’s the first fast-food chain to serve ice cream made from potatoes, solidifying its place at the forefront of plant-based culinary innovation. The limited-time anniversary event, taking place from 12:00 to 2:00 pm, will feature a meet-and-greet with Tyson, exclusive Tyson x Mr. Charlie’s merchandise, and complimentary ice cream with any purchase.
Tyson, a major investor in Mr. Charlie’s, expressed his excitement about the collaboration. “Mr. Charlie’s is all about flipping the script—whether it’s on fast food, second chances, or plant-based eating,” said Tyson, a long-time advocate of plant-based living. “I’ve been passionate about plant-based living for years, and bringing ‘Mike’s Bites’ to this launch is the perfect way to celebrate a brand that’s all about doing things differently.”
Mr. Charlie’s co-founder Taylor McKinnon also emphasized the company’s dedication to pushing boundaries in the food industry. “When we started Mr. Charlie’s, we set out to shake things up, and this launch is no different. Mr. Fluff-Head is the kind of innovative product we stand for: big on flavor, better for you, and made with real ingredients.”
This anniversary event comes on the heels of a strategic investment by Carma HoldCo., Tyson’s company, which aims to help expand Mr. Charlie’s presence in the growing plant-based food sector. As part of the expansion, the brand is now offering franchise opportunities in select U.S. states, inviting entrepreneurs to join the plant-based movement.
Adam Wilks, CEO of Carma HoldCo., highlighted the broader vision for the brand’s growth. “Mr. Charlie’s isn’t just a restaurant, it’s a movement. This launch embodies everything we believe in: creativity, community, and the power of plant-based food to change the way people eat.”
The partnership with Tyson, who is also known for his controversial 1997 incident involving biting Evander Holyfield’s ear during a boxing match, has a personal connection. Tyson’s signature “Mike’s Bites” chocolate ear is a playful nod to that iconic moment in sports history. Last year, Tyson also launched ear-shaped cannabis gummies, further cementing the ear as a signature element of his brand.
The potato-based ice cream, which is made from a new dairy alternative called potato milk, is expected to be a hit. Potato milk, which is known for its creamy consistency, is gaining popularity as a sustainable and versatile plant-based milk alternative. This development follows the rise of Swedish brand DUG, which has been a leader in potato milk, offering products available in various international markets.
Mr. Charlie’s has earned a reputation for being a disruptor in the fast-food industry, offering vegan versions of classic fast-food favorites. Despite closures of other celebrity-backed vegan chains, such as Kevin Hart’s Hart House, Mr. Charlie’s continues to grow with locations in Los Angeles, San Francisco, and Sydney, Australia.
The introduction of Mr. Fluff-Head, priced at $7.77, further demonstrates Mr. Charlie’s commitment to offering indulgent yet sustainable food options. Made without artificial GMOs, stabilizers, or preservatives, it reflects the brand’s mission to provide healthier, plant-based alternatives that are both flavorful and environmentally conscious.
Tyson’s investment in the chain, which began in October 2024, also emphasizes his commitment to supporting social causes. “I’m proud to align myself with partners bringing healthy alternatives to the fast-food space,” Tyson said. “Mr. Charlie’s mission to help and hire those from the homeless community is something that I am truly passionate about, and I look forward to helping many people and communities with the expansion of Mr. Charlie’s across the globe.”
With this anniversary celebration, Mr. Charlie’s continues to make its mark as a leader in the plant-based fast-food revolution, combining innovation, community impact, and celebrity partnerships to shape the future of vegan dining.
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