India’s ice cream industry is bracing for one of the hottest summers on record, as an early and intense heatwave is set to impact demand. The India Meteorological Department (IMD) recently announced that February 2025 was the warmest February in the country since 1901, with forecasts predicting a hotter-than-usual March. This surge in temperatures has sparked a rapid increase in demand for ice cream, prompting major brands to accelerate production and distribution.
In response to the rising heat, leading ice cream makers like Amul, Mother Dairy, and Havmor are seizing the opportunity by fast-tracking their product launches. These companies are set to release 13-15 new variants earlier than planned to satisfy the growing consumer demand during the extended summer. As industries across the country feel the effects of the unexpected heatwave, the ice cream sector is capitalizing on the opportunity to meet the needs of consumers looking to cool down in the scorching heat.
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