Magnum Ice Cream has launched a new ad campaign that’s as luxurious and indulgent as the product itself. The high-end ice cream brand, known for its rich and sophisticated marketing, has unveiled a new Pistachio variant, starring none other than Kareena Kapoor. Priced at Rs 80, the Pistachio Magnum is the latest creation from the brand, blending rich flavors and a touch of glamour.
In the ad conceptualized by Lowe Lintas India, Kapoor narrates her love story with Magnum, portraying how the irresistible Pistachio variant became her ultimate temptation. The actress, who has been associated with Magnum for over a decade, shared her excitement on Instagram, writing, “Magnum is everything I love and is always a temptation worth giving in to. I’m so happy to launch Magnum’s latest creation—the all-new Magnum Pistachio!”
Magnum’s presence was also felt at Lakmé Fashion Week, where Sonam Kapoor, another Magnum brand ambassador, was spotted at the ice cream booth, further cementing the brand’s connection with the world of glamour and style.
Since its entry into India in April 2013, Magnum has expanded its flavor offerings, with popular variants like Chocolate Truffle, Almond, and now Pistachio, all available to Indian consumers.
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