Mumbai, India — Guilt-free dessert brand NOTO has raised ₹21 crore in a pre-Series A funding round led by Equentis Angel Fund, as it gears up to expand its footprint across India’s booming health-conscious food segment.
The round also witnessed participation from Inflection Point Ventures (IPV), JITO, Signal Ventures, and several other high-profile investors. This fresh infusion follows a ₹15 crore raise in February 2025, underlining continued investor confidence in the Mumbai-based startup’s growth strategy.
NOTO announced that the newly secured capital will be used to scale up production, strengthen its distribution network, and launch exclusive offline outlets. The brand also aims to enter strategic partnerships to widen its presence in key urban centers.
“This funding will allow us to launch new product lines and enhance our omnichannel distribution capabilities,” the company said in an official statement. “We’re committed to deepening our reach in Tier I and Tier II cities and tapping into the rapidly expanding quick commerce market.”
Founded in 2019 by Varun and Ashni Sheth, NOTO was created to offer Indian consumers healthier dessert options. The brand has since built a strong lineup of low-calorie, vegan, and no-added-sugar ice creams, catering to an increasingly health-conscious demographic.
NOTO’s strong market positioning has attracted a number of well-known investors over the years, including Rainmatter (the investment arm of Zerodha), White Whale Partners, WEH Ventures, Snapdeal co-founders Kunal Bahl and Rohit Bansal, and Bollywood actor John Abraham.
With rising disposable incomes and a cultural shift toward mindful consumption, brands like NOTO are well-positioned for rapid growth. India’s food and beverage sector is forecasted to reach USD 68 billion by 2030, growing at a compound annual growth rate of 25%. The rise of peer brands such as Go Zero and Hocco further reflects growing investor enthusiasm in the premium health-focused F&B segment.
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