In celebration of the 30th anniversary of its Super Cup ice cream, Japanese food company Meiji Co. has introduced a new flavor: zunda. This unique flavor features sweetened, mashed edamame paste, which is a beloved treat in Japan, particularly in the Tohoku region. Zunda is commonly used as a topping for mochi and various delicate confections.
Meiji recently engaged its consumer base by crowdsourcing ideas for the new Super Cup flavor, with zunda emerging as the favorite. The result is a green soybean-flavored ice cream that not only highlights the soybean taste but also includes small pieces of edamame, creating a delightful texture.
Trend Themes
Regional-favorite Flavors: The popularity of flavors like zunda offers exciting opportunities to introduce culturally significant tastes to a wider audience.
Crowdsourced Product Development: Involving consumers in the flavor selection process enhances community engagement and increases overall product satisfaction.
Innovative Soybean-based Sweets: The creative use of soybean ingredients is paving the way for novel dessert options that appeal to health-conscious and adventurous consumers.
Industry Implications
Food & Beverage: The introduction of distinct regional flavors, such as zunda, can diversify product offerings and attract niche markets.
Consumer Packaged Goods: Implementing crowdsourced ideas in product development can strengthen brand loyalty and foster deeper consumer engagement in the CPG sector.
Health Foods: Soybean-based desserts align with health trends, offering nutritious alternatives for consumers seeking healthier sweet options.
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