Wendy’s Takes a Swipe at McDonald’s Over Ice Cream Machine Woes

NEW YORK — The rivalry between fast-food giants Wendy’s and McDonald’s is heating up, or in this case, cooling down.

Wendy’s has launched a new campaign promoting its $1 Frosty as the ultimate sweet treat, while subtly mocking McDonald’s for its widely criticized ice cream machines, which are frequently out of order.

Without explicitly naming McDonald’s, Wendy’s has integrated its locations into the “McBroken” map, a tool created by a frustrated customer to track the availability of McDonald’s ice cream machines, many of which are notorious for breaking down and remaining out of service for extended periods.

Wendy’s $1 Frosty promotion, in tandem with the McBroken collaboration, is set to run through September 30.

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