In celebration of Hello Kitty’s 50th birthday, the beloved feline character remains as charming as ever. To mark this milestone, Japanese ice cream chain Baskin-Robbins is partnering with Sanrio to offer an array of delightful treats that promise to evoke nostalgia for fans of all ages.
Set to launch on November 1, 2024, the Hello Kitty x 31 Ice Cream Collaboration will feature a selection of unique flavors inspired by the iconic Sanrio character. The event will take place in two phases: the first from November 1 to November 20, followed by the second phase from November 21 to December 26. With a limited time to enjoy these special offerings, fans are encouraged to indulge before the celebration concludes at the end of the year.
Among the highlights of this collaboration is the Hello Kitty Birthday Double Cup, which showcases a retro design of the character. Customers can choose two ice cream flavors and receive a bow-shaped chocolate alongside their treat. Prices for this item start at 510 yen (approximately $3.36) for the Small Double and 760 yen ($5) for the Regular Double. Patrons can opt for larger sizes priced at 640 yen ($4.34) and 890 yen ($5.99), which come with a collectible Hello Kitty charm.
Another tempting treat on offer is the Hello Kitty Birthday Apple Pie Sundae, priced at 1,350 yen ($8.80). This dessert combines creamy ice cream with pie pieces and a luscious apple sauce, served in a cup adorned with Hello Kitty’s face.
For those looking for the ultimate Hello Kitty experience, the Hello Kitty Birthday Set is available in Small for 2,800 yen ($18.42) and Regular size for 3,500 yen ($23.03). This set includes eight cups of various ice cream flavors, packaged in a specially designed Hello Kitty box, and even comes with a blanket featuring iconic designs of the character from over the years.
This collaboration is just one of many initiatives commemorating Hello Kitty’s 50th anniversary, which has sparked a wave of new products and partnerships both in Japan and worldwide. Fans can look forward to more exciting announcements as the year progresses.
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