Melbourne, Australia – Little Moons, the popular mochi ice cream brand, recently marked the launch of four of its top-selling flavours in Coles supermarkets nationwide with a vibrant pop-up event in Melbourne. Set against the iconic backdrop of State Library Victoria, the activation featured a fully functional Ice Cream Shop and a Little Van, aimed at generating excitement and awareness around the brand’s nationwide availability.
The pop-up, organized by creative agency History Will Be Kind (HWBK) in partnership with production agency The Park, served up four of Little Moons’ fan-favourite flavours: Golden Blond Chocolate, Honey Roasted Pistachio, Vegan Belgian Chocolate & Hazelnut, and Vegan Tropical Passionfruit & Mango. Thousands of Melburnians flocked to the event, sampling the brand’s signature mochi ice cream — creamy gelato wrapped in a chewy mochi dough.
The activation was not just a hit on the ground; it also generated significant online buzz through influencer collaborations and a targeted social media campaign. This multi-channel approach aimed to amplify awareness of Little Moons’ launch into Coles, making it easier for Australian customers to access the popular dessert, now available in both Coles and Woolworths supermarkets nationwide.
“We were thrilled to see such a fantastic turnout at State Library Victoria for a taste of our mochi ice cream,” said Ross Farquhar, Marketing Director at Little Moons. “Bringing our Ice Cream Shop and Little Van to such an iconic Melbourne location was the perfect way to celebrate our expansion into Coles. Australia is one of our fastest-growing markets, and we’re excited to continue offering Aussies more sweet treats in 2025 and beyond.”
The activation marked a significant milestone in Little Moons’ journey in Australia, where the brand is now a household name, with one Little Moon sold every second. The event is also a reflection of the company’s growth and continued popularity as the brand expands its footprint in the Australian market.
Emma-Jane Granleese, Founder & CEO of HWBK, commented: “It’s been an incredible experience working with Little Moons to bring this unique activation to Melbourne. We’re excited to continue supporting the brand’s journey as it continues to thrive in Australia.”
Little Moons is now available exclusively at Coles and Woolworths supermarkets across the country.
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