Iconic Australian brand Mr Whippy has introduced two new ice cream cup flavours—Vanilla Bean and Chocolate—now available at Metro Petroleum stores nationwide. The new 120ml cups are set to delight ice cream lovers at over 300 Metro Petroleum locations across the country, expanding the brand’s reach and bringing its classic treats to more consumers.
Paul Ayoub, General Manager at Mr Whippy, said the response to the launch has exceeded expectations. “The feedback has been incredible,” Ayoub remarked. “Customers are already expressing their excitement, with many praising the product’s quality, convenience, and size. Retailers are also thrilled to be part of this new offering.”
Mr Whippy’s new ice cream cups are designed to appeal to all age groups, tapping into a broad consumer base. “Research shows that people of all ages enjoy Mr Whippy, and this product allows us to meet the demand for a premium, convenient treat,” Ayoub explained.
Nostalgia also plays a significant role in the product’s appeal, particularly among those who remember the familiar tune of Greensleeves marking the arrival of the Mr Whippy van. “For many, Mr Whippy represents a cherished part of their childhood, and that nostalgia drives both the emotional and purchasing decisions,” Ayoub noted.
With the success of recent product releases, Mr Whippy is already looking ahead to further innovations. “The Ice Cream Cups are just one part of our expanding portfolio, which includes Mr Whippy Chocolate blocks, Cookies, Soft Serve, Shakes, and even apparel,” said Ayoub. “We have exciting new products coming in 2025, so customers should stay tuned.”
Mr Whippy’s collaboration with Metro Petroleum marks a significant step in the brand’s ongoing expansion, ensuring that more Australians can enjoy the delicious offerings synonymous with the iconic ice cream truck experience.
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