Van Leeuwen Ice Cream is officially opening its newest store in Harvard Square this Thursday, with special promotions to mark the occasion. From noon to 2 p.m., customers can enjoy $1 scoops, and students will receive a 30% discount on their orders. Additionally, the first 100 customers will be gifted free Van Leeuwen tote bags.
The new shop, located at 1 Brattle Square in a 1,375-square-foot space, joins the growing roster of Van Leeuwen locations, including spots in Chestnut Hill and the Seaport District in Boston. This prime location in Harvard Square has previously been home to several vacant storefronts, including an EMS outdoors store, Chipotle, and Spyce.
In a nod to the area’s dessert scene, the Van Leeuwen store shares the block with the newly opened Chip City cookie shop.
Van Leeuwen, known for its premium ice cream and grocery store pints, offers scoops priced around $7. The store will be open daily from noon to 11 p.m., with extended hours until midnight on Fridays and Saturdays.
“We’re so happy to bring Van Leeuwen to Harvard Square just in time for the cozy fall season,” said Ben Van Leeuwen, founder of the company. “We look forward to becoming a part of this iconic neighborhood and bringing our guests good ice cream made with good ingredients that makes you feel good.”
With the arrival of Van Leeuwen, Harvard Square continues to be a destination for new culinary experiences, as the neighborhood welcomes this popular ice cream brand to its lineup.
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