Riwa Khan’s pursuit of the perfect dessert led her to create Majama, a UAE-based ice cream brand that specializes in creamy, dairy-free treats made with natural ingredients. Founded with the vision of offering indulgent yet healthy alternatives, Majama has quickly gained recognition for its innovative flavors. Riwa, 30, founded the company with her brother Zahen Khan, who later joined the business full-time, bringing expertise in finance, strategy, and operations.
The journey to Majama began during Riwa’s time studying in London, where she struggled to find desserts made with wholesome ingredients. She found that processed foods, gluten, and dairy negatively impacted her health, but eliminating them intensified her cravings for sweets. Despite London’s wide range of healthy dessert options, none fully satisfied her.
Determined to create a better alternative, Riwa began experimenting in her kitchen. Her creations, made from natural ingredients, quickly gained popularity among family and friends. “I discovered that desserts made from natural ingredients not only matched but often surpassed the taste of processed ones,” she recalled. Her passion for food and health, coupled with her personal health journey, led her to the idea of starting a brand focused on natural, free-from desserts.
Riwa, who has lived in Dubai since she was two, combines her love for art and business, having studied Fine Art and Business Management in London. She credits the UAE for providing the ideal environment for her venture. “When Majama launched, there were few free-from products available, and those that existed were imported. Our products are proudly made in the UAE, which has been a key factor in our success,” she explained.
Riwa’s entrepreneurial spirit was always strong, and she knew from a young age that she wanted to pursue her own path. Her brother Zahen, who has a background in finance and business development, initially supported the brand from the sidelines. However, after witnessing its growth and customer response, Zahen, 32, decided to join Majama full-time last year to oversee strategy and operations.
Zahen’s career includes roles at tech startups in New York and Bengaluru, as well as a stint at General Motors in the Middle East. He believes the UAE’s business-friendly policies have played a crucial role in Majama’s success. “Starting a business can be challenging, but once you prove yourself, the regulatory environment here supports growth,” he said.
The siblings are also inspired by their family’s entrepreneurial legacy. Their grandfather, Afzal Khan, was the first in their family to venture into business, running a successful generator business in Mumbai in the 1950s. Riwa and Zahen credit him for sparking their own entrepreneurial ambitions. Zahen describes their grandfather as a “serial entrepreneur” who started many businesses over the years, some of which still thrive today.
Their father, Adil Khan, has also been a significant influence. “I’ve always admired my father’s quiet confidence and drive,” said Riwa. “He’s taught me to excel in whatever I do, and that continues to motivate me.”
Despite the challenges of working with a sibling, Riwa and Zahen maintain a strong bond. “We’re not just siblings but best friends,” Riwa said. “That makes everything more enjoyable, even during tough times. Trust and communication are key to making it work.”
Majama’s growth reflects the siblings’ blend of creativity, business acumen, and commitment to providing healthy, indulgent desserts for their customers in the UAE and beyond.
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