SINGAPORE, 14 December 2024 — This festive season, Bumble is bringing a refreshing twist to the dating world with an exciting ice cream cart takeover, designed to help singles find their perfect match, both in desserts and in love.
Sweetening the Dating Experience
From 14 December to 29 December 2024, Bumble has partnered with Uncle Chieng’s famous Ice Cream Cart, located on Orchard Road, Singapore’s bustling shopping district. The collaboration offers a fun and flavorful way to meet new people while indulging in a sweet treat.
How It Works
The promotion is simple: from 1 PM to 10 PM on Saturdays and Sundays (or until supplies last), Bumble users who present their Bumble profiles at the cart will be treated to a complimentary ice cream. The first 200 visitors each day will receive the free dessert, which comes with dating tips inspired by Bumble’s 2025 Dating Trends. It’s a fun opportunity to connect with fellow singles, spark new conversations, and perhaps even start a sweet romance.
In addition, Bumble has launched a new Ice Cream Interest Badge for profiles. Adding this badge could help users find like-minded, dessert-loving singles, reflecting the growing trend of Gen Z women who value authenticity in modern dating. According to Bumble, nearly half of Gen Z women believe that showcasing one’s passions is crucial when it comes to forming genuine connections.
A Commitment to Meaningful Connections
The ice cream cart takeover is just one example of how Bumble is bringing its 2025 Dating Trends to life. In November, the app also hosted a successful singles mixer in partnership with the Urban Milers Run Club, where over 150 participants bonded over their shared love of running. Events like these illustrate Bumble’s commitment to helping people connect through micro-communities and common interests, both online and offline.
To further enhance user engagement, Bumble has introduced over 30 new interest badges, ranging from “Run clubs” to “Houseplants” to “Memes.” These badges make it easier for people to express their passions and connect with others who share similar hobbies, making dating more personal, authentic, and fun.
Conclusion
Bumble’s ice cream cart takeover is more than just a festive promotion; it’s a playful yet meaningful way to encourage connections and celebrate the joys of both dessert and dating. By blending the virtual and real worlds, Bumble continues to innovate, helping people build lasting relationships in ways that feel natural and enjoyable.
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