Since 2017, Winnipeg’s Chaeban Ice Cream has captivated local taste buds with a unique combination of tradition and creative innovation. Founded by Joseph Chaeban, a second-generation cheesemaker from North Africa, the ice cream shop represents both a family legacy and a bold leap into new culinary territory.
From Cheesemaking to Ice Cream Mastery
Joseph Chaeban’s journey began in his father’s cheesemaking workshop in North Africa. His father, a well-known cheesemaker, taught him the delicate balance of science and art in crafting high-quality dairy products. Those lessons—focused on passion, patience, and attention to detail—would later shape Joseph’s venture into the world of ice cream.
“The magic of turning milk into cheese lies not just in the recipe but in the heart and hands of the maker,” says Joseph, recalling his early experiences in the workshop. These foundational skills were essential as he transitioned to the indulgent world of ice cream.
A Bold Start
On the first day of winter in 2017, Joseph opened the doors to Chaeban Ice Cream at 390 Osborne Street. While the timing was unconventional—many would seek warmth over frozen treats during the cold months—Joseph’s vision was clear. He believed in the quality and creativity of his products, regardless of the season.
“Sometimes, the best way to stand out is to do the unexpected,” he explains, reflecting on the winter launch. His bold move was met with immediate success, proving that a passion for unique flavors could captivate a community.
A Family Legacy Reimagined
In 2022, Joseph expanded Chaeban Ice Cream’s offerings by revisiting his cheesemaking roots. Drawing on years of experience, he launched a line of artisanal cheeses that quickly found their way onto shelves in Co-ops, Sobeys, and Safeway. The rich cream cheese, crafted with the same attention to quality, celebrates both Joseph’s heritage and his commitment to excellence.
Impact on the Community
Chaeban Ice Cream’s impact extends beyond its delicious treats. With a team of 25, the shop fosters a workplace culture centered on empowerment, creativity, and respect. New flavors such as “Rocky Ricardo” and “Mariah Candy Cane” have been hits among customers, offering a taste of the fun and playful spirit that defines the brand.
Joseph’s entrepreneurial journey is a testament to his resilience. Growing his business from ice cream to cheese, he has navigated the challenges of the competitive food industry with ingenuity and determination.
“The journey of entrepreneurship is a constant evolution,” Joseph shares. “It’s about pushing boundaries, learning from every challenge, and finding joy in creating.”
Looking Toward the Future
As Chaeban Ice Cream continues to thrive in Winnipeg and beyond, Joseph is committed to expanding his horizons while honoring his roots. His vision for the future includes introducing new flavors, developing unique cheese products, and eventually bringing Chaeban creations to households across Canada.
Reflecting on his journey, Joseph says, “Innovation is the ability to see change as an opportunity, not a threat.” His bold decisions, such as launching an ice cream shop in the depths of winter, exemplify his commitment to challenging the status quo.
Joseph’s story is one of persistence, creativity, and a deep respect for family tradition. Whether crafting ice cream or cheese, his focus remains on delivering high-quality products and connecting with the community through his flavors and the stories they tell.
Through his work, Joseph Chaeban continues to inspire others, proving that honoring the past while boldly shaping the future is the true recipe for success.
You Might Be Interested In:
- Buy Baskin Robbins Ice Cream Online: A Delicious Experience
- Best Chocolate Flavors at Baskin Robbins: Which Ones Stand Out?
- What Is Baskin Robbins’ Plant-Based Ice Cream?
