Halo Top is launching a new line of light ice creams that feature mix-ins in every bite, offering a more indulgent experience while maintaining the brand’s signature low-calorie appeal. The eight new flavors, each containing just 490 calories per pint, promise to deliver a satisfying treat without the guilt, the company announced.
Ryan Roznowski, Halo Top’s Director of Brand Marketing, shared that the goal was to offer an ice cream that combines the indulgence of mix-ins with the brand’s signature calorie-conscious formula. “As ice cream lovers, we wanted to create something that hits all the indulgent notes people love, but with a twist only Halo Top could offer,” Roznowski said. “By packing every bite with delicious mix-ins and keeping it at just 490 calories per pint, we’re not just different from the rest, we’re offering ice cream lovers the chance to enjoy ice cream like never before without a second thought!”
The new range is expected to further cement Halo Top’s reputation as a healthier, yet indulgent, option in the competitive ice cream market.
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