Baskin-Robbins is kicking off the new year with a sweet treat that combines the warmth of a bakery classic with the chill of ice cream. Starting January 1, 2025, the dessert chain introduces Cinnamon Roll as its Flavor of the Month, offering a comforting and indulgent new option for customers looking to enjoy a cozy, post-holiday dessert.
Crafted by the brand’s flavor experts, the new ice cream takes inspiration from the beloved cinnamon roll, transforming it into a delectable frozen version. The flavor features real cinnamon, dough pieces, and rich, gooey cinnamon cream cheese swirls, bringing the essence of the classic pastry to life in a refreshing new form.
Available in cups, cones, or as part of one of Baskin-Robbins’ signature milkshakes, the Cinnamon Roll flavor is a limited-time offering, perfect for fans craving a comforting treat as the year begins.
Baskin-Robbins Launches New Rewards Program for 2025
In addition to the new flavor, Baskin-Robbins is also sweetening the deal with a revamped rewards program. The Baskin-Robbins Rewards program allows customers to earn rewards with every purchase, whether in-store or online. As part of the program, new members can enjoy a free scoop of ice cream just for signing up.
Customers can enjoy the benefits of the program, which includes earning rewards that can be redeemed on future purchases, whether they’re celebrating a special occasion or simply enjoying a treat. Orders placed through the Baskin-Robbins app can also be ready in as little as 15 minutes, making it easier than ever to satisfy your sweet tooth.
To join, simply sign into an existing account or create a new one on the Baskin-Robbins app, and start earning rewards right away. Expiration dates for rewards and special offers can be viewed directly within the app, ensuring customers stay up-to-date on their benefits.
The Cinnamon Roll flavor of the month will be available for a limited time, so make sure to grab it before it’s gone.
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