Breyers Ice Cream, known for its innovative collaborations with candy giants like Reese’s and M&Ms, has delighted dessert lovers once again with its latest partnership — this time with Peeps. The new creation, a Peeps Marshmallow in a Cookies & Cream flavor, is already generating a buzz among fans, with some calling it a “dream come true.”
Announced on December 26 by food blogger Markie Devo, the collaboration merges Peeps’ iconic marshmallows with Breyers‘ beloved Cookies & Cream ice cream flavor. According to Devo, the treat, which is exclusive to Walmart, has already been spotted on store shelves, sparking excitement among candy and ice cream lovers alike.
“The new Peeps Breyers Cookies & Cream marshmallow takes inspiration from Breyers classic Cookies & Cream ice cream,” Devo shared on Instagram.
Fans were quick to react. One commenter, clearly a fan of both marshmallows and cookies and cream, wrote, “Omg if these actually taste good, it’ll be a dream come true as a marshmallow & cookies n creme fan.” Another added, “Oooh yum!”
While many were excited by the announcement, some wondered how the unique blend of flavors would come together. One fan pondered, “Will it taste like ice cream? Or Cookies and Cream itself? Interesting concept for Peeps.” Another joked, “This might actually make me want to eat Peeps!”
A few adventurous fans claimed to have already tried the new treat. “These are good!” wrote one, while another noted, “Got these today! Not really any cookie flavor, but they DO taste like vanilla ice cream!”
Even those who typically aren’t fans of Peeps expressed curiosity. “I hate Peeps, but I’d be lying if I said I wasn’t intrigued,” admitted one commenter.
This announcement follows another exciting Breyers collaboration earlier this month. The ice cream company is partnering with Hershey’s to introduce a new S’mores Campfire Collection, which will include ice cream sandwiches, bars, and cones. Set to hit shelves nationwide in January 2025, this collaboration is expected to continue Breyers’ trend of inventive dessert offerings.
Breyers’ latest ventures are clearly striking a chord with dessert fans, showing that the ice cream company is not slowing down in its quest to deliver fun and exciting new flavors.
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