New Delhi: Whoppl, a leading digital marketing agency, has announced a strategic partnership with Go Zero, the innovative ice cream brand, to oversee its comprehensive social media strategy. This collaboration aims to amplify Go Zero’s digital footprint through a video-first approach, leveraging creative campaigns and influencer engagement to drive business growth.
As part of the partnership, Whoppl will manage end-to-end social media operations for Go Zero, including campaign ideation, content production, scripting, promotions, and influencer collaborations. The alliance comes at a pivotal moment for Go Zero, which has recently gained significant traction following its appearance on Shark Tank India Season 4.
Ramya Ramachandran, Founder and CEO of Whoppl, expressed enthusiasm about the collaboration, stating, “We are thrilled to partner with Go Zero and support their next phase of growth. Our video-first strategy aligns perfectly with the brand’s innovative ethos and the growing consumer demand for engaging, authentic content. We are particularly excited to strengthen their quick commerce presence and help them connect more effectively with their audience.”
Kiran Shah, Founder of Go Zero, echoed this sentiment, emphasizing the synergy between the two entities. “Teaming up with Whoppl is a fantastic opportunity for us. Their deep understanding of our brand and their expertise in disruptive marketing strategies resonate strongly with our vision. Together, we aim to elevate Go Zero’s market presence and foster deeper connections with our consumers.”
The partnership underscores Go Zero’s commitment to innovation and health-conscious offerings, while Whoppl’s creative expertise is set to play a pivotal role in enhancing the brand’s digital engagement and market reach.
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