New Jersey’s vibrant ice cream scene is about to get even sweeter as Milk Sugar Love Creamery and Bakeshop, a beloved Jersey City-based parlor, announces its expansion to the Shore. Known for its innovative and Instagram-worthy treats, the creamery will open its second location at 1319 Memorial Drive in Asbury Park’s Shops at Sunset Point this summer.
Milk Sugar Love has garnered a loyal following for its creative approach to ice cream, offering far more than traditional cones and cups. Owner Emma Taylor, who started her journey by selling homemade treats at local farmers markets, took a leap of faith in opening her first brick-and-mortar store in Jersey City. The risk paid off, as customers flock to the shop for its unique flavors and inventive presentations.
The parlor’s menu is anything but ordinary. Patrons can indulge in creations like the “Fruity Pebble Mac Daddy,” which features ice cream sandwiched between homemade macaroons and rolled in Fruity Pebbles cereal. For those seeking a warm and gooey treat, ice cream is also served between freshly baked cookies or brownies. Seasonal and collaborative flavors keep the menu exciting, with January offerings including “Chocolate Chipotle Cherry,” “Golfeados” (inspired by a Venezuelan pastry), and the daring “Caraway Crunch.” The latter, made in partnership with Berg’s Smoked Meat in Belmar, combines caraway ice cream with smoked meat toffee pieces—a surprising yet celebrated combination.
Taylor’s success story reflects the growing demand for artisanal and unconventional ice cream experiences in New Jersey. From classic spots like Jersey Freeze in Freehold to modern innovators like Coney Waffle, the state’s ice cream scene continues to thrive. Milk Sugar Love’s expansion to Asbury Park promises to bring its signature flair to the Shore, offering locals and visitors alike a chance to savor its one-of-a-kind creations.
As the summer season approaches, ice cream enthusiasts can look forward to sampling Milk Sugar Love’s bold flavors and imaginative desserts at its new Asbury Park location. Whether you’re a fan of traditional treats or eager to try something new, this parlor is set to become a must-visit destination on the Jersey Shore.
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