Cadbury has introduced three new ice cream products for 2025, expanding its lineup to cater to the growing demand for convenient snacking options. The new offerings include Dairy Milk Mint Sticks (4x90ml), Dairy Milk Mini Sticks (6x50ml), and the Crunchie Tub (425ml).
The launch aims to tap into the expanding snacking sector while diversifying ice cream consumption occasions. According to Kim Jacks, Cadbury’s brand manager, the snacking trend is continuing to rise, and the company is positioning itself to meet the increasing consumer demand for indulgent yet convenient treats.
“Cadbury Ice Cream has consistently outpaced the overall branded ice cream market across various formats, including sticks, tubs, and cones, securing its place as the second-largest ice cream brand. Our products have earned consumer trust, becoming a top choice at family gatherings, with some of the highest repeat purchase rates in the category,” Jacks said.
As Cadbury looks forward to 2025, the company is optimistic that its latest innovations will enhance its best-selling product range and resonate with the increasing consumer appetite for quick, satisfying snack options.
You Might Be Interested In:
- Is Baskin-Robbins Considered Fast Food?
- How Many Flavors Does Baskin-Robbins Really Offer?
- Is Baskin-Robbins the Ultimate Splish-Splash Ice Cream Experience?
