Go Zero Icecreams, the innovative brand that aims to make guilt-free indulgence a reality, is rapidly changing the landscape of the Indian ice cream market. Launched in 2022 as the sister company to Apsara Icecreams—an iconic brand with a legacy dating back to 1971—Go Zero is challenging the norms by offering low-calorie, high-protein, vegan ice creams that are free from preservatives and artificial ingredients.
Redefining the Dessert Experience
The core mission behind Go Zero is simple but groundbreaking: to provide ice cream lovers with a healthier alternative that doesn’t compromise on taste. The brand’s products are made with natural sugars and contain 50% fewer calories than traditional ice cream options. With over 30 SKUs across eight categories, Go Zero is catering to a growing segment of health-conscious consumers in India, offering a range of flavors that are as delightful as they are nutritious.
Revolutionizing Sales with Quick Commerce
Go Zero’s business model, rooted in quick commerce, is proving to be a game-changer. Over 70% of its sales now come from rapid delivery platforms, reflecting the brand’s ability to meet the needs of today’s fast-paced consumers. This approach has positioned Go Zero as a leader in the emerging niche of guilt-free desserts, a segment that’s gaining significant traction in India.
From Shark Tank to Big-League Growth
Go Zero’s breakout moment came when Founder Kiran Shah pitched the brand on Shark Tank India. Seeking an investment of ₹1 crore for 1% equity, Shah’s pitch impressed the investors, thanks to the brand’s remarkable growth trajectory. Since its launch, Go Zero has expanded to 16 cities and operates over 125 dark stores. Its revenue has skyrocketed from ₹2.5 crores in FY 2022-23 to a projected ₹33 crores in FY 2024-25, with ₹15 crores already secured.
Path to Profitability
Despite impressive revenue growth, Go Zero is focused on reaching profitability. Shah has outlined plans to improve the company’s contribution margin from -5% in FY 2025 to +5% during peak summer months, as well as to reduce EBITDA losses. By generating ₹5-6 crores in monthly revenue during the summer, Go Zero aims to break even in the coming months, further solidifying its position in the market.
Navigating High-Stakes Negotiations
Shah’s transparency about the brand’s funding rounds raised some concerns among the Shark Tank investors. Go Zero had previously raised ₹8.5 crores in January 2023 at a ₹25 crore valuation, and ₹12 crores in 2024 at a ₹63 crore valuation. Despite mixed reactions, the pitch ended with a deal. Aman Gupta, co-founder of boAt, came on board as the brand’s strategic partner, agreeing to ₹1 crore for a 1.5% stake in Go Zero.
A Visionary Leader at the Helm
Kiran Shah, the founder behind Go Zero, brings a wealth of experience to the table. An electronics engineering graduate from DJ Sanghvi College, Shah further honed his skills with a Post Graduate Diploma in Marketing from IIM Lucknow. Before starting Go Zero, Shah worked as a brand manager in Singapore, combining his technical expertise with a deep understanding of consumer trends to create a brand that resonates with modern audiences.
Celebrating the brand’s continued growth, Shah shared a milestone on LinkedIn: “Our HIGHEST EVER daily sale on Blinkit. In the coldest month of the year. Shark Tank India fever is on.”
A Bright Future Ahead
With the partnership between Shah and Gupta now in place, Go Zero is poised for even greater success. Gupta’s strategic insights will help the brand refine its marketing strategies, broaden its customer base, and leverage the growing demand for health-conscious products in India.
The brand’s future plans include expanding its presence nationwide, introducing seasonal and exotic flavors, and venturing into offline retail. With its commitment to quality, innovation, and customer satisfaction, Go Zero is ready to redefine the way Indians enjoy ice cream.
In a world increasingly focused on health and wellness, Go Zero is proving that indulgence doesn’t have to come at the cost of well-being. With a clear vision and the right partnerships in place, Go Zero is turning the dream of guilt-free ice cream into a reality—one scoop at a time.
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