Häagen-Dazs has introduced its latest product line, the Stickbars, to the UK market, offering consumers a new way to indulge in premium ice cream. These individually portioned ice cream bars feature the brand’s signature ice cream on a stick, encased in rich Belgian chocolate that delivers a satisfying crack when bitten into.
The Stickbars come in several enticing flavors, including Salted Caramel, Cookies & Cream, and the Co-op-exclusive Macadamia Nut Brittle. Additionally, the Mango & Passionfruit flavor, along with a Tesco-exclusive Raspberry & Peach variety, will be available as single-serve options. Each bar is shaped like the Häagen-Dazs logo, adding a distinctive touch that will appeal to loyal fans of the brand.
Nicole Whelan, Head of Brand at Häagen-Dazs, shared her excitement about the launch, stating, “We want to put consumers first. After lots of hard work behind the scenes – from extensive consumer testing to working hand in hand with them to perfect our recipe – we’re over the moon to kick off 2025 with one of our biggest launches to date; new Häagen-Dazs Stickbars.”
The introduction of these Stickbars highlights several emerging trends in the dessert industry:
Logo-shaped Treats: Custom-shaped food items are becoming more popular, allowing brands to strengthen their identity while creating unique consumer engagement opportunities.
Indulgent Portion Control: By offering portioned treats, Häagen-Dazs caters to consumers who seek indulgence without overconsumption, appealing to the growing trend of health-conscious dessert options.
Exclusive Retail Collaborations: Limited edition flavors, such as those available exclusively at Co-op and Tesco, help to build brand loyalty and attract new customers through strategic partnerships with major retailers.
The launch signals important shifts within the frozen dessert and retail grocery sectors. Manufacturers are adapting to the demand for creative and high-quality frozen desserts, while grocery stores benefit from offering exclusive products that differentiate them from competitors. Additionally, Häagen-Dazs is leveraging design-driven marketing strategies to strengthen its brand presence and engage with its audience in innovative ways.
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