Coles has introduced its first-ever Summer Treats Buy-Scan-Win promotion, offering Flybuys members the opportunity to win free ice cream or ice blocks.
From February 5 to March 4, customers who spend $10 or more on ice cream or ice blocks in-store and scan their registered Flybuys will receive an instant chance to win a free summer treat at checkout. The winning ice cream or ice block can be picked up in the freezer aisle during the next shopping trip or saved until April 4.
The promotion is supported by a range of major suppliers, including Bulla, Mars, Unilever, Peters, Cape Byron, and Coles’ Own Brand. These brands feature some of Australia’s most popular ice creams and ice blocks.
Alice Moncrieff, Coles’ General Manager of Customer Engagement and Loyalty, stated that the campaign aims to bring an element of fun to customers’ shopping experience while rewarding them. “Summer may be winding down, but we believe the season of treating yourself should last a little longer,” Moncrieff said. “That’s why we’re giving Flybuys members the chance to scoop up their favourite ice cream and ice block brands for free as a thank you for shopping with us.”
Moncrieff highlighted the variety of prize options available, including classic favourites like Magnum, Connoisseur, and Häagen-Dazs. “What better way to cool off in the warmer months than with free ice cream?” she added, emphasizing the appeal of the promotion to customers looking for a sweet summer treat.
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