TREVOSE, PA — Mini Melts USA has teamed up with 7-Eleven, Inc. to unveil a refreshing new treat inspired by the iconic Blue Raspberry Slurpee®. The new Mini Melts Slurpee Blue Raz flavor reimagines the beloved frozen drink in a unique beaded ice cream format, designed for easy, on-the-go enjoyment.
This exciting new flavor will be available at participating 7-Eleven®, Speedway®, and Stripes® stores nationwide starting in early Summer 2025. The vibrant Blue Raz flavor combines the fruity, ice-cold refreshment of the classic Slurpee with the smooth, creamy texture of Mini Melts’ signature beaded ice cream, creating a perfect summer indulgence.
Dan Kilcoyne, president and CEO of Mini Melts, expressed his enthusiasm for the collaboration, stating, “As we continue to expand our footprint in convenience and retail, this partnership with 7-Eleven perfectly aligns with our mission to deliver ‘spoonfuls of fun’ with every bite. The Mini Melts Slurpee Blue Raz flavor brings together two iconic brands in an exciting way that will delight both our fans and 7-Eleven customers.”
Jasmeet Chawla, senior vice president of merchandising at 7-Eleven, also highlighted the unique blend of flavors, saying, “At 7-Eleven, we love thinking outside the box when it comes to our Slurpee drink flavors. The Mini Melts Slurpee Blue Raz is a bold, unexpected combination that brings the icy refreshment of a Slurpee together with the fun, creamy indulgence of beaded ice cream. It’s an unforgettable treat that fans will love.”
The Mini Melts Slurpee Blue Raz is set to become a crowd favorite as the summer season heats up, offering a nostalgic twist for both ice cream and frozen drink fans alike. This collaboration promises to bring smiles and summer fun to 7-Eleven locations across the country.
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