Ahmedabad, 15 February 2025 — Havmor, a renowned brand under LOTTE VVellfood Co. Ltd. and one of India’s favorite ice cream makers, has spread joy this Valentine’s season with an innovative celebration of love. Continuing its tradition of creating unique ice cream experiences, Havmor has turned February into a month-long tribute to love, connection, and memorable moments.
From February 8th to 14th, Havmor launched an array of on-ground activations across Ahmedabad, Baroda, Rajkot, Gandhinagar, and Surat. The events featured the brand’s exclusive limited-edition Heartbeat Red Velvet Ice Cream Cake, designed to add an extra touch of sweetness to the season.
At the core of the celebration is Havmor’s #BeMyHeartbeat campaign, which reached audiences through multiple platforms, including radio, social media, print, and live activations. The campaign reflects the emotional resonance of love, symbolizing how it lives in every heartbeat. Havmor curated special experiences that encouraged people to express their love in creative ways, with the Heartbeat Red Velvet Ice Cream Cake as the centerpiece.
Throughout the week, the celebrations took to the streets of Gujarat with various engaging activities in cities such as Ahmedabad, Baroda, Surat, Rajkot, and Gandhinagar. High-traffic locations like Ahmedabad One Mall and Urban Chowk hosted exciting mall activations, featuring impressive installations and pop-up carts serving the special Red Velvet Ice Cream Cake alongside other Havmor favorites. These immersive spaces were designed to create joyful, heartwarming experiences for visitors.
The brand also took its celebration on the road with the Havmor Love Van, which toured the cities, spreading love and distributing treats to ice cream lovers. The pinnacle of the festivities occurred on February 14th with a special Valentine’s Day cruise on the Ahmedabad River Front, where 100 couples shared romantic moments while enjoying Havmor’s signature ice cream delights.
Havmor’s Valentine’s celebration has left a lasting impression, but the joy continues. Ice cream lovers can still enjoy the Heartbeat Red Velvet Ice Cream Cake and other popular ice cream cakes, including the bestselling chocolate ice cream cake, at Havmor parlours and outlets. Additionally, these sweet treats are available for home delivery via Swiggy, Blinkit, and Zepto.
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