Ahmedabad (Gujarat) [India], February 19 – Havmor, a prominent ice cream brand under LOTTE Wellfood Co. Ltd., is spreading joy this Valentine’s season with its innovative campaign and limited-edition treats. Known for reimagining the ice cream experience, Havmor has transformed February into a month-long celebration of love, shared moments, and sweet connections.
Running from February 8th to 14th, the brand engaged in a series of on-ground activations across key cities in Gujarat, including Ahmedabad, Baroda, Rajkot, Gandhinagar, and Surat. The celebrations featured Havmor’s special Red Velvet Heartbeat Ice Cream Cake, a limited-edition creation designed to enhance the festive spirit.
At the heart of the campaign is Havmor’s #BeMyHeartbeat initiative, launched across various platforms such as radio, social media, print, and in-person activations. The campaign embodies the idea that love resonates with every heartbeat, bringing this sentiment to life with curated experiences aimed at inspiring creative expressions of love. A centerpiece of the campaign is the exclusive Heartbeat Red Velvet Ice Cream Cake, crafted to create lasting memories for couples, families, and friends.
As part of the festivities, Havmor activated engaging events in Gujarat, including pop-up carts and mall activations at Ahmedabad One Mall and Urban Chowk. These spaces were transformed into perfect spots for creating heartfelt moments, featuring the Heartbeat Red Velvet Ice Cream Cake alongside popular Havmor treats like sundaes and ice cream varieties. The Havmor Love Van also toured the cities, spreading joy and fostering memorable experiences for ice cream enthusiasts.
The campaign culminated on February 14th with a Valentine’s Day cruise at the Ahmedabad Riverfront, where 100 couples shared intimate moments while indulging in Havmor’s signature ice creams. The event became one of the city’s most romantic celebrations of the season, providing the ideal backdrop for love stories.
The Heartbeat Red Velvet Ice Cream Cake, along with a wide variety of Havmor’s ice cream cakes, including the bestselling chocolate ice cream cake, are available at all leading Havmor outlets and parlours. For added convenience, these treats are also available for home delivery through Swiggy, BlinkIt, and Zepto.
About Havmor: Part of LOTTE Wellfood Co. Ltd., Havmor Ice Cream is one of India’s most beloved ice cream brands. With over 80 years of experience, Havmor has continuously reinvented the ice cream experience, offering a wide range of flavors from classic vanilla to indulgent varieties like Mocha Brownie Fudge and Nutty Belgian Dark Chocolate. Known for its innovation, the brand has expanded significantly, now operating in more than 23 states and union territories, with over 74,000 dealers and 259 flagship parlours across the country.
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