Baskin-Robbins is set to introduce a new limited-edition ice cream flavor, replacing the popular Love Potion #31 with a fresh, cheesecake-inspired treat.
Starting on March 1, the brand will debut Chocolate Chip Cheesecake, a decadent blend of cheesecake and chocolate cheesecake-flavored ice creams, paired with cheesecake pieces, crunchy chocolate chips, and cookie crumb swirls. The company promises a perfect combination of sweet and savory flavors, offering fans the opportunity to “Taste all the yummy layers from your favorite slice” in every scoop.
This new flavor is part of Baskin-Robbins’ ongoing commitment to offering innovative and limited-time options. The Chocolate Chip Cheesecake ice cream will be available in-store and through the Baskin-Robbins app starting March 1, but fans will need to act fast, as the flavor is only available for a limited time.
Additionally, Baskin-Robbins is offering a range of frozen beverages at discounted prices through the end of April. For just $5 for a small, $6 for a medium, and $7 for a large, customers can enjoy a variety of drinks, including Cappuccino Blasts®, real-fruit Smoothies, Milkshakes made with the new ice cream, and the sweet-and-savory Mangonada.
Nicole Boutwell, Vice President of Marketing and Culinary at Baskin-Robbins, emphasized the company’s dedication to providing high-quality products at great value. “Our $5-$6-$7 frozen beverage deal lets guests enjoy our premium drinks all day long,” Boutwell said, encouraging customers to try the new flavor while treating themselves to the brand’s wide selection of frozen drinks.
As Chocolate Chip Cheesecake replaces Love Potion #31, fans of the cult-favorite ice cream flavor have until the end of February to enjoy it before it disappears for the season.
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