LE MARS, Iowa (KTIV) – Wells Visitor Center and Ice Cream Parlor, a beloved local spot on Central Avenue, is marking its 25th anniversary with a sweet celebration.
Since opening its doors in 2000, the parlor has become a staple in the community. To commemorate its milestone, the center will kick off a 25-week celebration starting Thursday, March 6. The festivities include throwback specials, exclusive discounts, and the launch of a new customer loyalty program.
In honor of the anniversary, the parlor offered special deals on waffle cones, priced at the same rate as when the center first opened.
“We’re excited to celebrate with our customers for the next 25 weeks,” said Beth Meyer, Senior Manager of Wells Visitor Center and Ice Cream Parlor. “The new rewards program is designed to offer even more reasons to stop by. Every point is a scoop, so when you reach 50 scoops, you get a $5 reward, and 100 scoops earns you a $10 reward. To kick things off, we’re offering double rewards for all purchases this weekend.”
The Wells Visitor Center and Ice Cream Parlor is a popular destination, with waffle cones being a fan favorite. In 2024, nearly 69,000 waffle cones were sold.
Throughout the 25-week celebration, customers can also look forward to new menu items, throwback specials, and gift card giveaways.
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