KANSAS CITY, Mo. (KCTV) — As the Big 12 Men’s Basketball Championship Tournament gets underway in Kansas City, local businesses are gearing up to serve the influx of visitors and fans. One standout in the River Market is Betty Rae’s Ice Cream, which has introduced a variety of team-themed flavors in honor of the tournament.
Fans of the University of Kansas can indulge in the “Phog Fandom” flavor, which combines passion fruit, cherry mash, and blueberry muffins. The flavor, inspired by the iconic Allen Fieldhouse, is a nod to the school’s rich basketball tradition, with a playful warning to “Beware of the Phog.”
For Kansas State supporters, Betty Rae’s has unveiled “EMAW Frenzy,” a blend of purple lavender and honey designed to energize fans as they cheer for their team.
Iowa State fans can treat themselves to the “Cyclone Enthusiast,” a cheesecake-flavored ice cream topped with red and yellow sprinkles, capturing the spirit of the Cyclones’ passionate fanbase.
Houston fans, back in the Big 12 Championship after their return to the conference, can savor “Cougar Maniacs,” a white chocolate raspberry ice cream designed to fuel their championship hopes.
Texas Tech fans can satisfy their sweet tooth with the “Red Raider Addict,” a rich red velvet-flavored ice cream that promises to keep fans coming back for more.
Betty Rae’s is also welcoming one of the newest Big 12 teams to the tournament with “Wildcat Fanatic.” This treat combines sweet cream with red, white, and blue sprinkles, celebrating Arizona’s entry into the conference.
All of these limited-edition Big 12-inspired ice creams are available exclusively at Betty Rae’s River Market location. Visitors can easily access the shop via the free streetcar service from either T-Mobile Center or Union Station.
These custom flavors are expected to add even more excitement to the Big 12 Tournament, offering a delicious way for fans to celebrate their teams while enjoying Kansas City’s vibrant atmosphere.
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