Matcha, a beloved green tea powder in Japan, is not only a staple drink but also a key ingredient in many seasonal delicacies. Its popularity stretches beyond traditional tea ceremonies, with regions like Kyoto known for producing some of the finest quality matcha. Each spring and summer, special matcha products are released, offering a unique opportunity to indulge in the seasonal flavor. In 2025, several limited-time matcha treats are making their debut in cafes, restaurants, and shops across Japan, from ice creams to pastries.
One of the standout products comes from Häagen-Dazs Japan, which is introducing a rich matcha mini cup ice cream, available from March 25, 2025. This new offering boasts a robust matcha flavor and is priced at 351 yen.
Baskin-Robbins, known as 31 Ice Cream in Japan, has also launched a seasonal flavor: the Haikara Matcha Anmitsu. This blend of matcha and mixed fruits ice cream has been available since February 20, 2025, and will continue to be offered until June 2, 2025. In addition to this, the Grand Shake, a thick tea-based shake topped with whipped cream and matcha powder, can be enjoyed for 750 yen.
For those seeking a perfect pairing, Morinaga has introduced new matcha sweets, including those made with Uji matcha, which offer a deep, satisfying flavor when enjoyed alongside a hot or cold matcha beverage.
Starbucks has released the Matcha and Sakura Frappuccino, combining the floral essence of sakura with the rich depth of Uji matcha, complemented by a sakura strawberry sauce. This refreshing drink is available for a limited time this spring, alongside the Uji Matcha Cheesecake for 495 yen.
Krispy Kreme has also joined the matcha craze with their Kome-Dough Matcha Cream donut, available until April 1, 2025. Priced at 341 yen, this seasonal treat features a chewy donut filled with deep matcha cream and topped with white chocolate.
Meanwhile, BAKE Inc. will be offering the “Freshly Baked Milky Uji Matcha Cheese Tart,” available from April 1 to May 31, 2025. This creamy matcha-flavored cheese tart is a perfect spring indulgence.
For a more savory option, Asakusa Teahouse Tabane Noshi is serving the Kakegawa Matcha and Sakura Crepe, a delicacy made with Kakegawa matcha and sakura powder, available from March 15, 2025, for 1,250 yen.
Lastly, Quit Fait Bons is introducing a special Tsujiki Matcha Shortcake Tart made with matcha from Kyoto’s Uji city. Available from February 26 to the end of April 2025, this dessert features a matcha cream and white chocolate sauce layered on a tart base, with fresh strawberries completing the springtime treat. The individual shortcake tart is priced at 1,290 yen, while a whole 25cm version is available for 12,900 yen.
These limited-time matcha products offer both locals and tourists alike the perfect opportunity to savor the essence of Japan’s most celebrated flavor this spring.
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