TREVOSE, Pa.–(BUSINESS WIRE)–Mini Melts USA, the leader in premium beaded ice cream, has announced an exciting expansion into the convenience store sector, forging a new distribution partnership with Royal Farms. The popular regional chain, recognized for its high-quality food and service, will now offer Mini Melts’ signature frozen novelty treats across nearly 300 locations in Delaware, Maryland, New Jersey, North Carolina, Pennsylvania, Virginia, and West Virginia.
Starting today, consumers on-the-go can find Mini Melts’ fun and delicious frozen treats at Royal Farms, making it even easier for customers to grab a spoonful of fun during their daily routines.
“Partnering with a brand like Royal Farms is a natural fit as Mini Melts continues to grow its presence in convenience retail,” said Dan Kilcoyne, president and CEO of Mini Melts. “Both of our brands prioritize quality and innovation, and we’re thrilled to introduce our treats to more customers who are looking for a fun, frozen snack.”
The partnership arrives just in time for spring road trips and travel, offering a refreshing break for drivers and passengers alike. Royal Farms will feature Mini Melts grab-and-go freezers with six popular flavors available for a bundled price of two for $7.00.
“We are always exploring new ways to enhance the Royal Farms experience, and Mini Melts is the perfect addition to our range of year-round grab-and-go treats,” said Eric Price, director of retail operations for Royal Farms. “Their creamy taste and fun, bite-sized format make them an ideal choice for customers of all ages.”
This collaboration further solidifies Mini Melts’ rapid expansion in the convenience store sector, following the brand’s recognition as a Bain & Company Insurgent Brand for the third consecutive year in 2025. With a presence in over 35,000 locations nationwide, Mini Melts has established itself as a dominant player in the frozen novelty category, boasting three of the top five ready-to-eat frozen novelty items.
Consumers can stay tuned for future updates, including exclusive perks for ROFO Rewards members.
About Mini Melts USA
Founded in 2004, Mini Melts has rapidly grown into one of the fastest-growing ice cream novelty brands in the U.S. Known for its premium beaded ice cream made with 14% butterfat, Mini Melts offers an unparalleled flavor experience. Available at more than 35,000 locations nationwide, the brand’s popular flavors include Cotton Candy, Cookies & Cream, and the non-dairy Rainbow Ice. Mini Melts uses -40°F cryogenic freezers to preserve the perfect melt-in-your-mouth experience. Headquartered in the Philadelphia Metro Area, Mini Melts operates manufacturing and distribution facilities across the U.S.
About Royal Farms
Founded in 1959 in Baltimore, Maryland, Royal Farms is a renowned convenience store chain with over 300 locations across seven states. Famous for its freshly prepared foods, including World-Famous Royal Farms Chicken, and hand-cut Western Fries, the chain is known for offering customers fast and friendly service 24 hours a day, 365 days a year.
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