Kwality Wall’s, a leading ice cream brand, has introduced its popular Twister ice cream in India, offering a refreshing summer treat for consumers. The brand, known for its unique three-layered stick design, has delighted ice cream lovers in over 25 countries. With the Indian market in mind, Kwality Wall’s is launching Twister in two exciting new variants: Twister Mango and Twister Pineapple.
The Twister Mango features a swirl of mango and creamy vanilla, encasing a tangy strawberry core. Meanwhile, the Twister Pineapple combines creamy pineapple and sour lemon swirls, also surrounding a tangy strawberry core. These innovative flavors are designed to appeal to young Indians seeking a fun, refreshing treat, with each serving containing fewer than 65 calories.
To further enhance the summer experience, Kwality Wall’s is launching a groundbreaking promotion in India, offering consumers the chance to win from a pool of 30 lakh free ice candies (3 million). The offer can be redeemed at over 100,000 retail stores across the country.
In addition to the new product launch, Kwality Wall’s has rolled out a multimedia campaign to promote Twister, inviting consumers into a vibrant and refreshing “Twister World” this summer. The campaign includes a visually engaging consumer promotional film aimed at creating excitement around the brand’s special offer.
Toloy Tanridagli, Head of Ice Cream Business at Hindustan Unilever Limited (HUL), expressed his excitement about the launch, stating, “We are thrilled to bring Twister, one of our iconic global brands, to India in two exciting and refreshing flavors. The refreshment category is huge, valued at over 6.6 billion euros, and consumers are actively seeking new and exciting options to beat the heat. As a top-selling brand in the Unilever portfolio, our goal is to provide a delightful treat that resonates with young consumers and adds a fun twist to their summer. This unique promotion will elevate the experience for Indians.”
Rahul Mathew, Chief Creative Officer & Executive Director of DDB Mudra Group, added, “With Kwality Wall’s Twister, we wanted to capture the essence of refreshing indulgence and joy. The ad celebrates spontaneous fun—moments that make you forget everything else and simply savor the experience. The swirling visuals and vibrant energy reflect the irresistible twist of flavors, making it an experience that is as playful as it is delicious.”
Kwality Wall’s launch of Twister is poised to become a popular addition to the summer treat lineup, offering a fun, refreshing, and low-calorie option for ice cream lovers across India.
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