NEWARK, N.J., April 15, 2025 — As NFL fans brace for the unpredictable twists of Draft Week, SNICKERS® Ice Cream is delivering a winning play of its own. The brand has partnered with two-way football sensation Travis Hunter to unveil its first dual treat: The SNICKERS x Travis Hunter Two-Pack. This limited-edition release combines a SNICKERS Ice Cream Bar and the classic SNICKERS Chocolate Bar into one exclusive package designed to help fans stay cool during the Draft’s high-stakes drama.
“Partnering with SNICKERS Ice Cream during the NFL Draft is an honor,” said Hunter. “I’m all about balance — playing both offense and defense — and this Two-Pack brings together two of my favorite treats in one unbeatable lineup. No need to choose just one.”
The SNICKERS x Travis Hunter Two-Pack includes:
SNICKERS Ice Cream Bar: Featuring creamy peanut butter ice cream, crunchy peanuts, smooth caramel, all coated in a milk chocolatey shell.
SNICKERS Chocolate Bar: A timeless combination of roasted peanuts, nougat, caramel, and milk chocolate.
Each package is stamped with Hunter’s signature, transforming it into a collector’s item that combines fan-favorite snacks with gridiron memorabilia.
“As a proud NFL sponsor, SNICKERS understands the rollercoaster emotions of Draft Week,” said Chanel Gant, Marketing Director at Mars Ice Cream. “The SNICKERS x Travis Hunter Two-Pack gives fans a delicious way to relax and enjoy the ride, no matter how the picks unfold.”
Beginning today, fans can visit SNICKERS.com/TwoPack to sign up for alerts. From April 21 to April 25, limited quantities of the two-pack will be released daily. But much like a top draft prospect, they’re expected to be snapped up quickly.
For those who miss out on the exclusive drop, SNICKERS Ice Cream Bars and SNICKERS Chocolate Bars remain available at retailers nationwide — ready to satisfy cravings all season long.
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