Tokyo, Japan – April 1, 2025 — Baskin-Robbins Japan has unveiled a limited-time collaboration with the globally celebrated anime series One Piece, offering fans a lineup of themed desserts inspired by their favorite characters.
The campaign, titled “The Grand Ice Cream Era: Delicious Encounters With Your Crew,” marks the brand’s first official partnership with the long-running shonen franchise. Running from April 1 to May 8 (JST), the event introduces exclusive ice cream flavors, collectible merchandise, and vibrant packaging based on the anime’s central figures.
At the heart of the promotion is a new original flavor dubbed “Gum-Gum Fruit Punch,” a nod to protagonist Monkey D. Luffy’s signature Devil Fruit ability. The sorbet is described as a mysterious purple treat that tastes like a different fruit with every bite. It’s mixed with sweet-and-sour ribbons and white popping candies to recreate a soda-like fizz, enhancing the adventurous appeal.
Themed presentation plays a major role in the campaign. The “Gum-Gum Fruit Punch” is served in “Luffy’s ‘Amazing! Pirate Double Cup A,” which includes a small cookie embossed with the Straw Hat Pirates’ symbol and a collectible acrylic charm of Luffy. The charm is designed to be attached to a variety of items, including phones, bags, umbrellas, and even Baskin-Robbins spoons, thanks to its multi-use plastic ring.
Additional sundaes in the lineup pay tribute to other beloved crew members:
Zoro and Sanji Double Wing Sundae – A dual-flavored dessert celebrating Luffy’s trusted right- and left-hand men. Featuring the customer’s choice of two ice cream flavors, the sundae is topped with whipped cream, strawberry sauce symbolizing Sanji’s cooking flames, and chocolates printed with the duo’s wanted posters. It also includes decorative picks of Zoro, Sanji, and the Straw Hat Pirate flag.
Nami’s Sparkling Orange Sundae – Inspired by the crew’s navigator and her fondness for oranges and treasure, this sundae combines whipped cream with orange-flavored sauce and shimmering “alazan” pearls resembling gold and gems. It’s garnished with currency-like “berries” and a Nami acrylic pick.
Chopper’s Sweet Sundae With Cherry Blossoms – Honoring the Straw Hat crew’s doctor, this dessert includes a scoop of ice cream with whipped cream, pink and white chocolate pieces, and an acrylic pick of Chopper enjoying cotton candy. A printed decal of his hoof adds a charming finishing touch.
As part of the campaign, customers purchasing eight small sundae cups will receive a limited-edition Egghead Arc-themed ice cream box. Decorated with an illustration of the Thousand Sunny and characters from the current One Piece anime storyline, the box’s top features Luffy leaping forward with his fist raised in victory. Buyers will also receive a foldable eco-bag with a One Piece design.
While Baskin-Robbins has yet to announce plans for an international rollout, the worldwide popularity of One Piece could make global availability a likely consideration. For now, fans outside Japan can stream the anime on platforms such as Netflix, Hulu, and Crunchyroll.
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