Parlor on Central, the newest addition to Evanston’s culinary landscape, is already making waves with its unique ice cream flavors and family-friendly atmosphere.
Owned by Eli Kesic and his wife Kristina Kesic, along with Kristina’s brother Aleks Urosevic and his wife Demi Urosevic, the inspiration for the shop stemmed from the Urosevics’ desire for an ice cream destination in their neighborhood since their recent move to Evanston.
Securing the lease for the former Blended Health & Smoothie Bar location earlier this year, the two couples embarked on their entrepreneurial journey, driven by their shared passion for creating a welcoming space for families to indulge in delicious ice cream.
“We’re noticing that (Parlor on Central) is a gathering point,” Eli Kesic expressed. “We are a family that came together, and we built this thing. And we want it, similarly, to be a place where other families can come and meet and do their thing.”
The interior of the parlor is adorned with black and white family photos and miniature ice cream models, echoing the minimalist black and white theme of the counter and seating area, which features striped bean bags.
With a rotating selection of 20 flavors, based on customer recommendations and demands, the shop endeavors to cater to diverse tastes. However, some flavors sell out quickly, indicating the community’s enthusiastic response.
The owners chose Chocolate Shoppe Ice Cream, located in Madison, Wisconsin, as their supplier due to its status as a family favorite.
Offering five different sizes ranging from kids to pint, priced between $4.50 and $11.50, Parlor on Central aims to provide affordable options for all ages, much to the delight of local students like Lawrence Hennelley, who appreciates its proximity to Haven Middle School.
Eighth-grader Dominic Putt has already found his favorite flavors and praises the richness of the chocolate and the sheer delight of enjoying ice cream on a hot day.
Despite being in the early stages of establishing their business model, Eli Kesic envisions Parlor on Central becoming an enduring fixture in Evanston. Conveniently located at 2002 Central Street, the family-run parlor caters to evening crowds, filling a void in the community’s dining options.
Looking ahead, the owners are eager to engage with local schools and residents, fostering a sense of belonging and longevity within the community.
“We want it to be something that people can come to for the next 30 years,” Eli Kesic emphasized.
