Dubai: Ferrero, one of the world’s leading packaged sweet food companies, has introduced a new range of ice cream in the UAE. The launch, featuring flavors such as Kinder Bueno, Kinder Bueno White, Ferrero Rocher, and Raffaello, was celebrated with a dazzling all-white party on February 30 at Dubai’s Palm Jumeirah.
The event, highlighted by a mesmerizing light drone show that depicted Ferrero chocolates transforming into ice cream, drew an illustrious guest list. Dignitaries from the Ministry of Economy, alongside prominent business, entertainment, and media figures, attended the launch.
“We are thrilled to introduce Ferrero’s first-ever ice cream offerings to our discerning UAE consumers,” said Mauro De Felip, Managing Director of Ferrero Gulf. “With over 70 years of chocolate confectionary experience, entering the ice cream category in the Emirates allows us to encourage special moments of indulgence and reaffirm our commitment to quality and flavor excellence.”
De Felip emphasized that the new ice cream range allows consumers to enjoy their favorite Ferrero flavors year-round, especially during the warmer months. The premium ice cream sticks, including Ferrero Rocher Ice Cream and Raffaello Ice Cream, feature the brand’s signature round shape, quality ingredients, and multi-texture taste. The Kinder Bueno Cones, available in Kinder Bueno and Kinder Bueno White flavors, combine the rich taste of chocolate with the refreshing experience of multi-texture ice cream.
Ferrero’s entry into the ice cream market continues its legacy of innovation. The company’s product developers have dedicated years to crafting and perfecting these new recipes, ensuring an indulgent product experience that aligns with Ferrero’s reputation for superior taste and quality.
