Singapore – McDonald’s Singapore has launched a unique marketing campaign that is both entertaining and controversial. The fast-food chain is offering free Hershey’s chocolate ice cream to customers who can “scream” loud enough to trigger a virtual transformation on a designated board.
The campaign, dubbed “Scream for Chocolate,” features a large vanilla ice cream displayed on a board with the message, “Having a vanilla day? SCREAM FOR CHOCOLATE.” Customers are encouraged to let loose their loudest screams, hoping to see the vanilla ice cream transform into chocolate virtually.
The campaign has garnered attention on social media, with videos of people participating in the activity going viral. While some appreciate the innovative and engaging marketing strategy, others have raised concerns about potential disruptions and unwanted attention.
“If a person gets even a small thing for free, he becomes ready to do anything,” commented one social media user. “He is even ready to become mad.”
Another user expressed concern that the campaign might backfire, leading to a negative public perception.
McDonald’s Singapore has not yet commented on the potential drawbacks of the campaign. However, the fast-food chain’s aim is clear: to create a buzz and drive excitement around its product.
