Shrewsbury, UK – Gelatistry, a Shrewsbury artisan gelato shop open for just over a year, has been named a runner-up in the prestigious annual Parlour of the Year competition, hosted by the Ice Cream Alliance.
Owners Claire Russell and Gaia Berni expressed their delight at the recognition.
“We are so proud to have reached this far in a national competition – especially when we are really just starting out,” said Claire. “It’s been a huge learning curve and is a massive amount of work, but ultimately, we love what we are doing and seeing the feedback from our loyal customers makes it all worthwhile.”
Gelatistry’s commitment to quality shines through in their handcrafted gelato, made from scratch using locally sourced organic milk and cream from a Welsh family farm. Every element, from the fruit coulis to the waffle cones, is made in-house, ensuring a truly artisanal experience.
Joseph McNeil, National President of the Ice Cream Alliance, praised Gelatistry’s dedication, highlighting it as a key factor in the judges’ decision.
“The Parlour of the Year competition was introduced to showcase the professionalism and quality of our parlour sector,” said McNeil. “In only its second year, it’s fantastic to see the competition thriving with record entries. I am delighted that Gelatistry have been chosen as a runner-up, which is a testament to the dedication of the team there.”
