As summer heats up, so does the demand for ice cream. A recent analysis by Trace One, using Google Trends data, reveals the most popular ice cream brands across the United States, highlighting both national giants and beloved regional favorites.
Blue Bell Reigns Supreme
While ice cream is enjoyed nationwide, one brand stands out: Blue Bell. Originating in Texas and expanding its reach in the 1980s, Blue Bell has become the most searched national brand in a whopping 22 states, primarily in the South and Midwest, surpassing the combined popularity of Baskin-Robbins and Tillamook.
Regional Champions
While national brands dominate the market, there are several regional brands that hold a special place in the hearts of local consumers.
Ben & Jerry’s: This Vermont-based brand holds the top spot in all six New England states.
Breyers: Breyers, headquartered in New Jersey, leads the search rankings in its home state and New York.
Turkey Hill: This Pennsylvania-based brand claims the top spot in both Pennsylvania and Delaware.
Local Favorites
Across the U.S., 38 states show a strong preference for brands that are most popular in just one state. For example, Van Leeuwen, originating in New York City, is the top choice in New York only, while H-E-B, based in San Antonio, reigns supreme in Texas.
Regional Powerhouses
While many brands are beloved in single states, four regional brands stand out for their popularity across multiple states:
Bruster’s and Andy’s Frozen Custard: Popular in several southern states.
Graeter’s: Dominates the Ohio Valley region.
Braum’s: The top choice in both Arkansas and Oklahoma.
This data, analyzed over a 12-month period ending in April 2024, offers a snapshot of American ice cream preferences, highlighting the diverse landscape of this beloved summer treat. From national giants to local favorites, there’s an ice cream brand for everyone to enjoy.
