Today in Margate, residents have a unique opportunity to receive a free ice cream, albeit with an unappetizing twist.
The activist group 38 Degrees will be stationed at the harbour from 11:30 AM to 4:00 PM, distributing free ice cream sundaes themed around sewage to draw attention to the issue of sewerage water releases nationwide.
Their initiative aims to rally public support against sewage spills that degrade beach quality, transforming Kent’s shores into unsanitary environments. The group’s unconventional approach involves an “ice cream van” adorned with faux fecal matter, offering cones with whimsical yet off-putting names and decorations.
Participants are encouraged to sign a 38 Degrees petition, which has garnered over 40,000 signatures, urging the next Prime Minister to take decisive action against polluting water companies responsible for sewage spills.
Matthew McGregor, CEO of 38 Degrees, emphasized the seriousness of their campaign amidst the humor: “Our coastal areas are at risk, and we cannot stand idly by. By bringing our ‘poo-themed’ ice cream van to Margate, we aim to spotlight how water companies are jeopardizing our beaches, turning the beloved seaside experience into ‘sewage sundaes’.”
He continued, “While our ice creams won’t contain actual waste, the message is clear: Kent residents, like all Britons, deserve clean waters for summer fun. The upcoming Prime Minister has the power to enact change.”
Residents of Margate are invited to voice their concerns on this pressing issue while enjoying a sweet treat courtesy of the campaign.
