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Blue Bell Launches Bracket Challenge to Revive Discontinued Flavor

by Alice

ALLAS — Ice cream lovers who’ve mourned the disappearance of their favorite Blue Bell flavors have a reason to rejoice. Blue Bell Creameries has announced “The Great Scoop Revival Flavor Tournament,” a competition to bring back one of 16 discontinued fan-favorite flavors.

This exciting tournament pits 16 beloved flavors against each other in a bracket-style competition, where fans will vote for their favorites in each matchup. The first round pairs similar flavors head-to-head, with only one flavor advancing per pairing.

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Blue Bell, based in Texas, is available in 23 states, primarily across the Southeast. The creamery offers 24 year-round flavors, including classics like Homemade Vanilla and Dutch Chocolate. Additionally, they rotate several seasonal flavors throughout the year, with current summer offerings such as Tin Roof and Gooey Butter Cake celebrating their recent expansion into the St. Louis market.

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A spokesperson for Blue Bell highlighted the company’s extensive flavor history, noting that over 300 flavors have been produced since its inception.

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Here are the matchups for the first round of “The Great Scoop Revival Flavor Tournament”:

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Strawberry Cheesecake vs. Blueberry Cheesecake

Groom’s Cake vs. Red Velvet Cake

Hot Fudge Brownie vs. Raspberry Fudge Brownie

Gingerbread House vs. Cherry Amaretto Cordial

Tiramisu vs. Mocha Madness

Key Lime Pie vs. Creole Cream Cheese

Lemon Bliss vs. Cookie Cake

Triple Chocolate vs. Triple Caramel

Fans can participate by voting for their favorite flavors, helping to decide which discontinued flavor will make a triumphant return to the freezer aisle.

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