NESCAFÉ, the renowned global coffee producer, is celebrating National Ice Cream Day on July 21 by offering espresso aficionados an exclusive opportunity to win a limited-edition NESCAFÉ® Affogato Kit. Inspired by the viral TikTok trend highlighting the classic Italian dessert, which has amassed over 400 million views and nearly 24,000 videos, the initiative aims to bring the joy of affogato—a shot of hot espresso poured over vanilla gelato or ice cream—to coffee enthusiasts worldwide.
The NESCAFÉ Gold Espresso, crafted from responsibly sourced Golden Roasted Arabica Beans, delivers a velvety smooth taste and café-style crema, available in Blonde and Intense roasts to cater to varying flavor preferences.
Jonathan Iams, Director of NESCAFÉ U.S. Brand Marketing, emphasized the brand’s dedication to quality and convenience, particularly targeting younger demographics keen on experimenting with flavors and recipes. He highlighted National Ice Cream Day as an ideal occasion to showcase the versatility of NESCAFÉ Gold Espresso, whether enjoyed as a morning pick-me-up or an evening indulgence.
The introduction of NESCAFÉ Gold Espresso to the U.S. market earlier this year has paved the way for this promotion, perfectly timed for National Ice Cream Day. NESCAFÉ® Gold Espresso simplifies the creation of a rich affogato at home with just three steps: dissolve a teaspoon of NESCAFÉ Gold Espresso in hot water, spoon vanilla gelato or ice cream into a mug, and pour the hot espresso over it. Personalize the dessert according to preference, and it’s ready to delight.
In addition, residents of New York, Los Angeles, Washington D.C., and Chicago can enjoy complimentary samples of NESCAFÉ Gold Espresso at select subway stations throughout August, including Grand Central Station in New York and Union Stations in Los Angeles, Chicago, and Washington D.C. Further details will be shared via NESCAFÉ’s Instagram later this summer.
Enthusiasts eager to savor the affogato experience can participate in the contest to win a NESCAFÉ Affogato Kit from June 24 to July 22 at www.nescafe.com/affogato. Each kit features NESCAFÉ® Gold Espresso Intense Coffee, a coupon for a free pint of ice cream, a recipe card, two glass coffee mugs, and two spoons, providing everything needed to enjoy this decadent treat at home.
