Cream Bell Ice Cream, a renowned name in the frozen dessert industry, has been delighting taste buds since its inception. Established in 2003 as a collaboration between RJ Corp and the French dairy major Candia, Cream Bell has quickly become one of the most popular ice cream brands in India. Known for its wide range of flavors, high-quality ingredients, and innovative product offerings, Cream Bell has carved a niche for itself in the competitive ice cream market. The brand’s commitment to excellence and customer satisfaction has helped it grow exponentially, making it an attractive opportunity for aspiring franchisees.
Cream Bell’s extensive product line includes traditional favorites like vanilla, chocolate, and strawberry, as well as unique and exotic flavors such as Belgian chocolate, butterscotch, and kulfi. The brand also offers a variety of frozen desserts, including ice cream bars, cones, cups, and family packs. This diverse product range ensures that there is something for everyone, making Cream Bell a popular choice among consumers of all ages.
Cost of Joining Cream Bell Ice Cream Franchise
Investing in a Cream Bell Ice Cream franchise involves several costs that potential franchisees need to consider. These costs can be broadly categorized into initial investment, ongoing expenses, and royalties.
Initial Investment: The initial investment for setting up a Cream Bell Ice Cream franchise varies depending on the type of outlet and its location. Generally, the investment ranges from INR 10 lakhs to INR 20 lakhs. This includes the cost of leasing or purchasing a commercial space, interior decoration, equipment, initial stock, and marketing expenses.
Ongoing Expenses: Once the franchise is operational, there are several ongoing expenses that need to be managed. These include rent, utilities, salaries of staff, maintenance of equipment, and replenishment of stock. The monthly operational costs can range from INR 1 lakh to INR 2 lakhs, depending on the size and location of the outlet.
Royalties: Cream Bell Ice Cream charges a royalty fee, which is a percentage of the monthly sales revenue. This fee typically ranges from 5% to 8%, depending on the terms of the franchise agreement. The royalty fee covers the support and services provided by the franchisor, including marketing, training, and ongoing operational assistance.
Marketing and Advertising Fees: Franchisees are also required to contribute to the brand’s marketing and advertising fund. This fee helps in promoting the brand on a national and regional level, ensuring consistent and widespread visibility. The marketing fee is generally around 2% to 3% of the monthly sales revenue.
It is essential for potential franchisees to thoroughly evaluate these costs and create a detailed business plan to ensure the financial viability of their investment.
Conditions of Joining Cream Bell Ice Cream Franchise
Before becoming a part of the Cream Bell family, potential franchisees must meet certain conditions and requirements set by the brand. These conditions ensure that the franchisee is capable of maintaining the high standards associated with Cream Bell Ice Cream.
Financial Stability: Franchisees must demonstrate financial stability and the ability to make the required initial investment and manage ongoing expenses. This may involve providing financial statements, bank statements, and other relevant documents to prove financial capability.
Commercial Space: The franchisee must secure a suitable commercial space for the outlet. The location should have high foot traffic, preferably in areas like shopping malls, busy streets, or near schools and colleges. The space should be between 200 to 500 square feet, depending on the type of outlet.
Business Experience: While prior experience in the food and beverage industry is not mandatory, it is highly preferred. Franchisees with experience in managing a business or a keen interest in the ice cream industry are more likely to succeed.
Commitment to Quality: Franchisees must commit to upholding the quality standards set by Cream Bell. This includes maintaining hygiene, providing excellent customer service, and ensuring that all products meet the brand’s quality requirements.
Compliance with Brand Guidelines: Franchisees must comply with all brand guidelines and operational procedures provided by Cream Bell. This includes using approved suppliers, following standard recipes, and adhering to marketing and promotional strategies.
See Also: Blue Bell brings back another discontinued ice cream flavor after contentious fan vote
Process of Joining Cream Bell Ice Cream Franchise
The process of joining the Cream Bell Ice Cream franchise is straightforward but involves several steps to ensure that both the franchisee and the franchisor are aligned with the brand’s goals and values.
Initial Inquiry: The process begins with an initial inquiry, where potential franchisees express their interest in joining the Cream Bell franchise. This can be done through the official website or by contacting the franchise development team directly.
Application Submission: Interested candidates are required to fill out an application form providing details about their background, financial status, and business experience. This application helps the franchisor assess the candidate’s suitability for the franchise.
Franchisee Interview: Shortlisted candidates are invited for an interview with the franchise development team. This interview is an opportunity for both parties to discuss their expectations, clarify doubts, and understand the franchise model in detail.
Site Selection: Once the candidate is approved, the next step is site selection. The franchisee must identify a suitable location for the outlet, which is then reviewed and approved by the franchisor to ensure it meets the brand’s criteria.
Franchise Agreement: After the site is approved, the franchisee and franchisor enter into a formal franchise agreement. This agreement outlines the terms and conditions of the partnership, including the franchise fee, royalty structure, and operational guidelines.
Training and Setup: Cream Bell provides comprehensive training to the franchisee and their staff, covering aspects like product preparation, customer service, and inventory management. The franchisor also assists with the setup of the outlet, including interior design, equipment installation, and initial stock procurement.
Grand Opening: Once the outlet is ready, Cream Bell supports the franchisee in planning and executing a grand opening event. This event helps generate buzz and attract customers to the new outlet.
Advantages of Joining Cream Bell Ice Cream Franchise
Joining the Cream Bell Ice Cream franchise offers numerous advantages, making it a lucrative and rewarding business opportunity for aspiring entrepreneurs.
Strong Brand Recognition: Cream Bell is a well-established and trusted brand with a loyal customer base. Joining the franchise allows franchisees to leverage the brand’s reputation and enjoy instant recognition in the market.
Extensive Product Range: With a diverse and innovative product portfolio, Cream Bell caters to a wide range of customer preferences. This variety ensures a steady stream of customers and higher sales potential for franchisees.
Comprehensive Support: Cream Bell provides extensive support to its franchisees, including training, marketing assistance, and ongoing operational guidance. This support helps franchisees run their business smoothly and efficiently.
Proven Business Model: The Cream Bell franchise operates on a proven business model that has been successfully implemented across various locations. This model minimizes risks and enhances the chances of success for franchisees.
High Profit Margins: The ice cream industry offers high-profit margins, and Cream Bell’s premium product offerings further enhance profitability. Franchisees can achieve a quick return on investment and enjoy sustainable growth.
Marketing and Promotional Support: Cream Bell invests heavily in marketing and promotional activities to enhance brand visibility and attract customers. Franchisees benefit from national and regional campaigns, social media promotions, and seasonal offers.
Continuous Innovation: Cream Bell is known for its continuous innovation in flavors and products. The brand regularly introduces new and exciting offerings, keeping customers engaged and ensuring repeat business for franchisees.
Conclusion
Joining the Cream Bell Ice Cream franchise is an excellent opportunity for entrepreneurs looking to enter the thriving ice cream industry. With a strong brand reputation, diverse product range, and comprehensive support from the franchisor, franchisees can enjoy a profitable and rewarding business venture. By meeting the necessary conditions, understanding the costs involved, and following the structured process of joining the franchise, aspiring franchisees can embark on a successful journey with Cream Bell Ice Cream.
