In honor of the 150th anniversary of the ice cream float, Pepsi and Baskin-Robbins have teamed up to offer a special treat to one lucky winner: a free ice cream float every week for an entire year.
The celebration, running from October 15 through November 12, invites customers to participate by ordering any Pepsi-based ice cream float at Baskin-Robbins. To enter the contest, participants simply need to text the word “FLOAT” along with a photo of their receipt to 23955. In addition to the grand prize, 150 entrants will receive $20 Baskin-Robbins gift cards, adding extra excitement to the promotion.
Justin Schwarz, senior director of marketing at PepsiCo Away From Home, expressed his excitement about the collaboration in a statement. “We are thrilled to celebrate this historic ice cream float anniversary by bringing together Pepsi and Baskin-Robbins to honor the timeless treat, an IRL moment of unapologetic enjoyment. We’re excited to invite fans of the ice cream float to join us in this celebration with some fun giveaways and prizes.”
To mark the occasion, the two companies have appointed professional dancer Alan Bersten, known for his performances on “Dancing with the Stars,” as the Chief Floats Officer (CFO). In this role, Bersten will serve as the face of the promotion, highlighting the joy of the classic pairing.
After long days of rehearsals for the ABC show’s 33rd season, Bersten shared that ice cream floats are his go-to treat. “After a long day of rehearsals and training, nothing beats unwinding with a Pepsi Float at Baskin-Robbins,” Bersten said in the press release. “My love for ice cream makes this partnership even sweeter, and I couldn’t be more excited to have been appointed the role as the CFO aka the Chief Floats Officer at Baskin-Robbins!”
The promotion celebrates both the history of the ice cream float and the enduring appeal of the fizzy, creamy dessert, encouraging fans to join in the fun and enjoy some nostalgic indulgence.
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